Nothing dates a woman so much as wearing the same make-up at 50 as she did when she was 25 – your style of make-up and the way you apply.

It should change as you mature. A good skincare regime and a healthy lifestyle, together with the right clothes, colours and style, are essential for looking good and feeling confident. Here are a few winning tips to help you evolve you look.

By the time you are 30 to 40, you should have established a good skincare routine; cleansing, toning and moisturizing every day; exfoliating and applying a treatment mask appropriate to your skin type, whether they are dry, oily, sensitive or normal. Do this regime once a week.

Ensure that you are using high factor sun blocks all year round to protect your skin from harmful UVB rays and ageing UVA rays. Learn to recognize good quality cosmetic products that offer the most benefits. Wear make-up every day to protect your skin.

You are no longer a teenager, so make-up with glitter and sparkle should only be worn for parties, and even then in moderation. High fashion make-up looks are for the catwalk only. Make regular appointments with a hygienist to ensure you have a dazzling smile.

When you are 40 to 50, keep positive when the first grey hairs and lines appear. Throw away frosted eye shadows, glossy lipsticks and coloured mascaras. Do not overdo the fake tan and avoid orangey shades. Feed and nourish your skin regularly. Keep to a simple make-up routine, applying a minimum of base foundation or tinted moisturizer and concealer as necessary, blusher, mascara and lipstick.

Do not be afraid to use a little powder to create a more groomed look, but be careful not to apply too much and make sure you blend it well, because it can collect in and draw attention to fine lines. Use blushers and bronzers to emphasize facial bone structure and add definition to your face, particularly if you are carrying a little extra weight.

Now when you reach 50+, indulge yourself with the occasional pampering treat at a spa or beauty salon. A skincare regime is a must. Now is the time to use products that have been specially formulated for matured skins. Keep abreast of the latest beauty technology so that you can benefit from new products. Do not forget the rest of your body. Use a skin firming moisturizer morning and night and always after bathing. Pay special attention to your décolletage smooth face cream downwards and body cream upwards. Your beauty routine will now include paying more attention to your eyebrows. As well as shaping, they may need a little colour added.

An eye base is now essential, as it will prevent your lids from looking creased when wearing eye shadow. A lip base will help to prevent lipstick from bleeding and avoid a ‘buttonhole’ lip.

Use powder on the bony parts of your face only, and avoid the soft, fleshy areas.

Good skin will keep you feeling good
Skin care regime for all